Ahmad Tayyem
Founder of Jorbox LLC. Building and running an independent product company in Albuquerque, New Mexico since 2012. Writes here occasionally about performance, strategy, and how a small company stays small on purpose.
Ahmad founded Jorbox in 2012 and has been running it ever since — no outside investment, no acquirers, no exit timeline. The company builds and operates six brands end-to-end alongside a small client-services arm.
Most of what shows up on the blog comes out of work the team is actually doing — performance tuning across the brand portfolio, deciding whether to migrate a client off WordPress, figuring out which Core Web Vital matters in any given quarter. The bias is toward writing things down once and getting them right, rather than churning out filler.
Off jorbox.com Ahmad writes occasionally at tayyem.me and is reachable at [email protected].
What's been written down.
5 posts so far.
- geoMay 17, 2026
GEO audit checklist: 20 things to ship on a new marketing site (2026)
A practical 20-item checklist for AI-search visibility in 2026 — llms.txt, schema graph, markdown content negotiation, IndexNow, /pledge, /handbook, named authors, founder hub, EU Article 4. The same checklist we ran on jorbox.com.
- emailMay 17, 2026
Email setup for a small SaaS: SPF + DKIM + DMARC (2026)
The 10-step deliverability setup for a small SaaS in 2026 — what Gmail and Outlook actually check, why your transactional email goes to spam without it, and how to read a DMARC report without losing the afternoon.
- PhilosophyMarch 18, 2026
Why we still answer our own support tickets in 2026
Every other agency our size has outsourced support to a call center by now. Here's the math on why we never will.
- PerformanceFebruary 28, 2026
Core Web Vitals in 2026: which one actually moves the needle
LCP gets all the attention. But the metric that quietly drives conversion in modern browsers is something else.
- migrationJanuary 21, 2026
Migrating WordPress to a modern edge stack: a 12-step playbook (2026)
We migrate dozens of sites off WordPress every year. Here is the 12-step playbook for moving from WordPress to a modern edge stack — the hard parts (URL redirects, forms, email, content), the easy parts, and what nobody tells you about the timing.